Advertising Display Art
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The commercial art and graphic design industry is made up of businesses selling artwork for business and promotional purposes, rather than aesthetic purposes. Artwork is produced using many types of techniques, including hand painting, computer-aided design software and video cameras. Commercial art and graphic design can be found on posters, packages, films and television.
The structure of the commercial art industry is made up of individual freelance artists, advertising agencies and design departments at corporations.
If you enjoy being creative and putting together messages and visual elements to tell a story, or sell a product, a career in advertising or display art (graphic design) could be for you.
This Center of Excellence program is for juniors and seniors who want to prepare for entry-level employment in the commercial art industry or prepare for a college commercial art program.
Credit hours
You can earn up to six credit hours with Metropolitan Community College or eight with the Art Institute of America.
What you’ll learn.
This program has an emphasis on electronic design and computer ability. It’s designed to guide you in developing entry-level skills in graphic design (print and electronic media). Both Mac and PC/Windows platforms, plus a variety of input and output devices such as scanners, cameras and printers are used in this program.
In your first courses, you will learn how to use Adobe Creative Suite software, an industry standard in graphic design.
The emphasis is on print production and developing the skills necessary for immediate employment or college.
In year two, you’ll build on year one by studying Corel Draw Suite. In addition, you will focus design for the web and animation using Adobe Dreamweaver, Adobe Flash and Rave. You’ll also learn to manually code web pages using HTML and CSS languages.
Schedule
The full program is two years of classes. You may take one or both years.
You’ll take classes at
Herndon Career Center
11501 E. 350 Highway
Raytown, MO 64138
Prerequisites
Minimum 2.0 GPA
90% attendance
Reading, writing, and math at the 10th grade level One semester of keyboarding and/or computer applications coursework Minimum of two semesters of art (drafting and graphics, or photography courses recommended)
Demand and Pay
Below are wages and expected employment growth according to the U.S. Department of Labor, Employment & Training Administration’s O*NET career exploration and job analysis tool.
Advertising and Promotions Managers (bachelor’s degree or higher)
Median wages: $39.60 hourly, $82,370 annual
Number of people already in the industry: 45,000
Projected job openings (2008-2018): 10,500
Graphic Designers (Display Artists; associate’s or bachelor’s degree)
Median wages: $20.76 hourly, $43,180 annual
Number of people already in the industry: 286,000
Projected job openings (2008-2018): 124,800
Skills, character and physical traits of successful people in this career:
- Team player
- Sketching original designs for materials and products
- Good judgment and decision making
- Problem solving
- Creativity
- Innovative design ideas
- Operating Mac and PC platforms to layout designs
- Knowledge of design elements and how to use them
To apply
Contact your high school counseling office to complete an application, student contract and student essay of interest. Your school will determine if you meet the program criteria. If you do not, but your counselor or principal feel you can be successful in the program, they can recommend you.
